How can we help people to use the Internet so it’s really useful for their everyday life? This was the central question discussed on the 15th May at the TAO-Workshop in Ulm.
Seniorbook.de (Frieder Leipold and Verena Simon), Feierabend.de (Alexander Wild), Wikimedia Foundation (Dr. Elvira Schmidt) and SeniorWeb.nl (Elisabeth Weinberger), all well-known online communities presented their strategies for encouraging members to take an active, long-term role in their online offerings.
The communities’ practical experience was complemented with findings from Project TAO. Markus Marquard (Zentrum für Allgemeine Wissenschaftliche Weiterbildung, Universität Ulm) showed how online communities are helping study participants to deal with the aging process. Rüdiger Glott (Maastricht University, MERIT) explained the relationship between changing demographics and future orientated business models for websites catering for older adults.
Further intensive exchanges of experience and information contributed to the workshops. A range of themes were discussed, including: successful strategies for PR, motivating new members, managing volunteers, the development of business models and the user-friendliness of online platforms. The conclusions from these workshops are soon to be published in the TAO-Handbook.
The workshop was organised by the Ulm Zentrum für Allgemeine Wissenschaftliche Weiterbildung and the Bern University of Applied Sciences, with Thomas Gehrig, TAO Project Manager, chairing the event.
For further information please contact Sandra Stecker