Free Cruise on the Internet

Logo "Freie Fahrt ins Internet"

The project ‘FFI – Free Cruise on the Internet `aims at the improvement of older people’s online skills. The partners of the public-private partnership are Berne University of Applied Sciences, Swisscom (the main telecom company in Switzerland), Coop (a wholesaler), seniorweb.ch, and ProSenectute (two non-profit organizations). The activities are heavily based on co-creation with volunteers. The activity-based workshops for teaching basic skills are developed and taught by a teaching team of senior citizens. The teaching environment is a café in a shopping mall in the city of Bern. Simultaneously to the courses we provide an Info Point, which aims at giving general internet support to senior citizens. The campaign “Free Cruise on the Internet” (Freie Fahrt ins Internet) aims at the improvement of older people’s online experience by providing them with a series of low-threshold offerings. These include introductory courses and workshops in shopping malls and other places where older people regularly go, individual assistance, Internet and computer support, practical advice, and many possibilities for participation.

The offerings are organized and provided by a public-private partnership, comprising Seniorweb CH, Pro Senectute, Coop, Bern University of Applied Sciences, and Swisscom. The activities are heavily based on co-creation with volunteers. Thus, the activity-based workshops for teaching basic skills are developed and taught by a teaching team of senior citizens. Some of the workshops take place in shopping malls, where an info point is provided, allowing people to receive information about course offerings and get practical advice from Seniorweb CH volunteers.

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Campaign “Free Cruise on the Internet”:
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