The main objective of the project is to promote older persons’ participation in online communities through appropriate measures and to foster their social integration in a sustainable way. In order for the project to be successful it is central that a win-win-win situation for older persons, online communities (e. g. platform operators) and society as a whole be established. This situation is a prerequisite for online communities to proactively address older persons and to integrate them into their respective communities.
As a consequence of the main objective, three core goals will be pursued in the course of the TAO project: