14. June 2013

Summary of the TAO-Workshop in Ulm

On 15 May, 2013, stakeholders and persons in charge of online communities and senior organizations met interested older adults to discuss the benefits of participating and exchanging experiences in the virtual world. The workshop was organized by the Zentrum für Allgemeine Wissenschaftliche Weiterbildung (ZAWiW) of the University of Ulm in cooperation with the Berner Fachhochschule (BFH).

The presentations and content of the speeches held at the workshop day are available here (language of the presentations: German). They can also be watched as video clips on the youtube channel of ZAWiW.

Markus Marquard (ZAWiW | University of Ulm): “How ageing can be enriched by online communities”
How can the diverse needs and motives of the heterogeneous group of older adults be taken into account concerning their use of the internet and how can we connect the virtual online communities with the reality of older users so that it enriches their personal life?
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Verena Simon & Frieder Leipold (Seniorbook AG): “Seniorbook.de – a network between shrill and beige”
Presentation of the internet portal seniorbook, which was founded in 2011 and addresses the target group of persons above the age of 45. The goal of seniorbook is to connect people.
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Alexander Wild (Feierabend.de/“leisure-time“.de): “Feierabend.de – 15 years of Feierabend.de – Web 3.0 as a win-win strategy between volunteering and advertisement”
Presentation of Germany’s most successful senior online community with more than 170.000 members. Alexander Wild is the founder and head of the steering committee.
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Dr. Elvira Schmidt (Wikimedia Germany): “Silverknowledge – Sharing knowledge in Wikipedia”
Wikimedia Germany e.V. is a non-profit association fostering free knowledge. Since 2008, Wikimedia has been fostering the participation of older adults in various Wikimedia communities (Wikipedia, Wikiversity, etc.), which are otherwise dominated by younger users.
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Elisabeth Weinberger (Seniorweb.nl): “SeniorWeb.NL – Volunteers as an essential success factor for a community”
SeniorWeb is a non-profit organization and with 140.000 users a very popular web portal for older adults in the Netherlands.
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Rüdiger Glott (MERIT | University of Maastricht): “Third Age Online – field-tested results and recommendations for action”
In his presentation, the business expert Glott connected data concerning the demographic change with future business models for older adults. The activation of older adults in an economic context must not only be directed at them in person, but has to consider economic and social institutions as well.
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The results of the working group meetings, which were held during the workshop, will be integrated in the TAO handbook and will be available soon at: http://en.wikiversity.org/wiki/TAO/Handbook.

This page is also available in: German

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