Engaging more older people in Wikipedia and its sister projects is the objective of several actions and projects carried out within the framework of the project TAO and beyond. We took this year’s Wikimania in Washington DC as an occasion to present various approaches and to carry out brainstorming sessions to gather suggestions for outreach activities and to discuss challenges from the point of view of Wikimedia chapters (see presentation slides). We were happy to see that an ever growing number of members of the Wikimedia community is showing interest in seniors outreach. Obviously, the idea of reaching out to older people to gain them as active contributors has caught on within the Wikimedia movement.
There are however still a couple of greater challenges ahead: First, further development of existing approaches and experimentation with new approaches is needed in order to improve the effectiveness and efficiency of outreach activities directed at seniors. Second, documentation and dissemination of best practices need to be enhanced and systematized. For this purpose, a set of groundbreaking decisions were taken during the conference that should facilitate common efforts in this area in the future – comprising the set-up of a regular newsletter and the central documentation of approaches in the education area of the Wikimedia Outreach Wiki, regardless of target groups (schools, universities, and seniors).